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What is professional coaching?
The International Coaching Federation (ICF) is the global governing body for professional coaching. The ICF defines coaching as:
“Partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential.” — (ICF, 2024)
Coaching honors the client as capable, resourceful, and whole.
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What is the focus of your coaching?
My coaching supports corporate professionals, senior leaders, and organizations navigating complexity, change, and increased responsibility.
I partner with clients to strengthen clarity, confidence, decision-making, and leadership presence so they perform at a high level while remaining grounded, resilient, and intentional especially during periods of change and transition.
Coaching is client-driven. I listen deeply, challenge thinking, offer perspective, and serve as a catalyst for insight and action, always aligned to your priorities and desired outcomes.
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What is your coaching style?
My coaching approach remains firmly grounded in professional coaching principles, including client-led agendas, deep listening, inquiry, and respect for the client as capable, resourceful, and whole. At the same time, when appropriate and in service of the client’s objectives, I may draw on my professional experience to provide perspective, share relevant insights, or incorporate carefully selected resources such as frameworks or assessments.
These contributions are always situational, intentional, and responsive to the specific leadership context used to support clarity, decision-making, and forward progress, rather than to direct or prescribe outcomes.
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What ethical standards do you follow?
I adhere to the International Coaching Federation’s Code of Ethics, which governs
confidentiality, professionalism, and client welfare.
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Who benefits most from coaching?
Coaching is especially valuable if you or your organization are experiencing:
- Leadership transitions or expanded scope of responsibility - Stepping into larger, more complex roles while establishing credibility, authority, and confidence amid heightened expectations.
- Organizational change, restructuring, or uncertainty - Leading decisively through ambiguity, maintaining stability and trust while navigating shifting priorities and evolving landscapes.
- Increased pressure, visibility, or complexity in decision-making - Operating with clarity and sound judgment under sustained pressure, and competing demands.
- The need for greater clarity, confidence, or executive presence - Strengthening leadership presence to influence, align, and inspire others during times of change.
- Gaps between current performance and desired impact - Closing the gap between capability and execution to lead with greater effectiveness, consistency, and impact.
- The desire to accelerate results while maintaining balance and resilience - Achieving meaningful outcomes without burnout by cultivating resilience, focus, and sustainable performance.
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How long are coaching engagements?
Engagement length depends on person’s objectives, organizational context, overall desired outcomes required to drive meaningful and sustained impact.
Most coaching engagements range from 3 to 6 months, with some extending longer for sustained development or change initiatives.
In addition to longer-term engagements, a 3-session coaching package is available to individuals for focused, time-bound objectives. This format is well-suited for addressing a specific challenge, gaining clarity during a leadership transition, or pressure-testing decisions in moments of change. While highly effective for insight, alignment, and near-term direction, a 3-session engagement is not intended for sustained behavioral change or long-term leadership development, which typically require a longer partnership.
Factors influencing duration include:
- Scope of goals (individual or organizational)
- Session cadence
- Depth of transformation required
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How is coaching delivered?
Coaching begins with a complimentary 30-minute consultation, designed to ensure a strong fit and alignment. During this session, we explore high-level goals, clarify scope and duration, and identify appropriate next steps.
*Once the engagement is confirmed, a dedicated 45-minute goal-setting session is scheduled to define specific objectives, timelines, success measures, key logistics (housekeeping items), and to establish the session cadence—setting a strong foundation for a productive coaching partnership.
Regular 50-minute coaching sessions, aligned with the selected package, will then begin on the agreed-upon start date.
*(Note: the 3-session package does not include the goal-setting session)
Sessions are conducted:
- Virtually
- In person (Salt Lake City area only)
- At an agreed cadence (e.g., weekly, biweekly, monthly)
Between sessions, clients may engage in reflective practices or targeted actions that reinforce insight and forward momentum. Select tools, frameworks, or assessments may be incorporated when appropriate.
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What are the roles within the coaching partnership?
The International Coaching Federation (ICF) defines the coach’s role as “partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential, acting as a facilitator who helps clients discover their own solutions, increase awareness, and create action plans, rather than giving advice.” - International Coaching Federation (ICF, 2024).
The Role of the Coach:
- Asks thought-provoking questions that help clients uncover their own insights as they achieve breakthrough perspectives
- Listens deeply and gently challenges assumptions
- Helps uncover blind spots and recurring patterns)
- Supports strategic thinking and confident decision-making
- Acts as a trusted accountability partner when requested
- Maintains confidentiality and adheres to professional ethical standards (ICF Code of Ethics)
The Role of the Client or Organization:
- Works with the coach to set the agenda and define success in alignment with personal and organizational priorities
- Commits time, focus, and financial investment to the coaching engagement, demonstrating seriousness about their own development and impact
- Reflects and takes purposeful action between sessions to turn insight into measurable progress
- Applies insights in real-world situations, particularly during periods of change and increased complexity
- Takes full responsibility for decisions, behaviors, and outcomes
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How is coaching different from other services?
Coaching vs. Therapy
Coaching is future-focused and performance-oriented. It supports growth, leadership effectiveness, and goal achievement. Therapy focuses on healing, diagnosis, and treatment of psychological distress. Coaching does not address mental health conditions.
Coaching vs. Consulting
Consultants diagnose problems and recommend solutions. Coaches facilitate insight so leaders generate their own solutions, strengthening capability rather than dependency.
Coaching vs. Mentoring
Mentors advise based on personal experience. Coaching centers on the client’s thinking, strengths, and leadership context rather than the coach’s career path.
Coaching vs. Training
Training follows a set curriculum. Coaching is customized, adaptive, and responsive to real-time leadership challenges.
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How do I get started?
Based on your requirements or questions, you can:
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